Articles on PR for People

Book Review: Essayism by Brian Dillon

In Essayism, Brian Dillon dispels the notion that the essay is an excuse for not being able to commit to a long-term project. Some essays, for example, On Being Blue by William H. Gass or Camera Lucida by Roland Barthes, are over a hundred pages, hardly the output of an uncommitted, dilettante writer.


August 2025 Magazine

There are many types of entrepreneurs. From artists, accountants and attorneys to web designers, chefs and writers, all entrepreneurs must wear many hats to make their businesses grow. This month we offer tips for entrepreneurs, such as Working a RoomRomancing Your Audience, and Getting Media Placement in Top-tier Press. Our favorite entrepreneur of all time is one of our founding fathers Benjamin Franklin, who we consider to be the ultimate entrepreneur. Being an entrepreneur is not for the faint of heart. Ex-con Dave Dahl founded Dave’s Killer Bread and grew it into a $250 million dollar business. After surviving a brain aneurysm, Tess Padmore brings a unique lens to entrepreneurship—one rooted in dignity, representation, and wellness. We have a new book review this month of a great but not so new book, Amsterdam by Ian McEwan. We also offer a new perspective of Lolita by Vladimir Nabokov. The notorious pedophile Jeffrey Epstein showcased a first edition of Lolita in his sensational Upper East Side mansion.–Patricia Vaccarino


The True Brand of the People—Benjamin Franklin

Ben Franklin’s colorful life, his legacy, his brand is on our money: the quarter and the hundred dollar bill. His name is on warships. He is the namesake for many towns, counties, educational institutions, and companies. All of these things were done in his name, not by him, but for him, because he stood for honor, integrity, loyalty, dignity, and fairness. More than two centuries after his death, his brand has endured and he has achieved the status of a cultural icon.


Everything Is For Sale

Both houses of Congress are comprised of anxious Republican majorities who fear the President’s ability to dislodge them from their elected seats if they do not toe the party line. In fact, there have been no laws passed by Congress and no vetoes of Congressional bills because the President is ruling by executive order – hundreds of them, to date. 


Entrepreneur Spotlight on Tess Padmore

Tess Padmore didn’t plan on becoming an inventor—but like many entrepreneurs, her journey began with a moment of exclusion. After surviving a brain aneurysm, Tess took up swimming as part of her recovery. The movement helped her body heal—but returning to the pool also surfaced a deeper problem. When her swim cap stopped fitting her textured hair, she went looking for alternatives and quickly realized there were none.

 

 


Dave's Killer Brand

If you want to get great press, you need to tell a great story. Sometimes it can be a challenge to come up with a good story that is in total alignment with your business or your persona. Every so often, along comes a killer brand that achieves success, great revenue and long-lasting fame because its story is the perfect fit with its fundamental  business.  


Book Review: Amsterdam by Ian McEwan

There is a lot going on in Amsterdam that has little to do with either the Dutch city or the death of Molly Lane. Ian McEwan deftly weaves multiple leitmotifs that are subtle and breathtaking. Aside from being a brilliant writer, Ian McEwan is downright clever. Amsterdam is well worth the read and deserving of the 1998 Booker Prize.


Do You Think You’re Sexy?

Romantic love is one of the most powerful of all human experiences, and there is a lot to be said for perfecting the practice of romancing your audience.  If you want to be attractive to your audience, here is some advice for you to think about.


How To Get Picked Up By Top-Tier Media

Even though the media has become highly fragmented, there is no greater credibility for your and your small business than getting authentic news coverage.  There is more media than ever and these media outlets range from the equivalent of 3-pound dumbbells to the bench press. To get a larger audience, you want to shoot for top-tier press.  Let’s take three  heavyweight contenders—The New York Times, The Washington Post, and The Wall Street Journal. How do you get in?


A Rational View of Capitalism vs Socialism in America & History

President Donald Trump declared that America will never be socialist. He’s beating up a strawman, since there has never been a fully socialist country. That’s because, throughout history, every country, whether it considers itself socialist or capitalist, engages in capitalism to some degree, which is essentially the existence of a marketplace, where goods, services, information, and labor are exchanged.